On 22nd–24th February 2023, we hosted a three-day business-simulation game for our MSc in Energy Management students that focused on customer value in the automotive industry and how to find the optimal balance between value proposition and profitability.
The teams benefitted from three days of professionally crafted business scenarios. Students had the opportunity to familiarise themselves with the simulation process, which allowed them to:
- Hone their decision-making skills based on customer sensitivity, engineering and marketing needs
- Strengthen their knowledge on investment, quality, loans and liquidity
- Build a successful competitors’ analysis and company strategy
- Learn how to boost a leadership position and profit optimisation
At the end of the simulation, the teams were asked to come up with decisions and offer best solutions to a set of problems given to them.
The Winning Team
The winning team, based on the most profitable and sustainable business plan, was announced by Dr Georgia Makridou at the end of the third day. Congratulations to all students who took part in this innovative activity!
About the MSc in Energy Management
The MSc in Energy Management provides students with a holistic, 360-degree view of the energy business. The specialisation covers renewable and alternative energy, sustainability, electricity markets and oil business, as well as gas and LNG markets, focusing on enabling participants with the essential toolkit to manage real-life projects in the energy-transition era.
It provides students with the ability to develop and implement strategies to address major issues in energy regulation and policy, and to understand the energy business environment and its fundamental economic and technological concepts.
The MSc in Energy Management is supported by specialist faculty industry professionals, as well as our London-based Energy Management Centre (EMC). Taught at the London and Paris campuses, this specialisation offers a unique opportunity to explore the global energy scene while studying in the two essential energy hubs in Europe.